Executive Message

Creating the Future of Entertainment with AI

The entertainment industry has undergone a dramatic evolution over the past half-century, and now, with the advent of AI, we stand at the threshold of a new era of transformation. We are in an era where AI supports content creation, bringing forth new forms of expression and experiences. Just as technological advancements have enhanced system environments, graphics, visuals, and music, AI is accelerating the creative process and enabling experiences beyond what people could have ever imagined. The technological innovations that have delivered "surprise" and "excitement" in the past will evolve even further through AI, shaping the next generation of entertainment.
At NAMCO BANDAI Research Institute, we are taking on the challenge of advancing entertainment innovation through AI and other cutting-edge technologies. AI is not just a tool for automation—it is a creative partner that expands the imagination for creators and deepens and enriches player experiences. By fusing creativity with technology, we will continue to deliver new excitement and redefine the future of entertainment.

Fun for All into the Future

With cutting-edge technology, we are moving towards a future where we bring new joy to everyone—continuing to take on challenges.

President & CEO
Daisuke Masui