Executive Message

We are a group of entertainment engineers who create "technologies that create excitement and new value"

It has been almost 50 years since the birth of video games in the 1970s.
Although the entertainment industry is still considered a short half-century, it has undergone remarkable development during this time.
I started in the industry in the early 1990s.
I still remember being assigned to design characters for games and creating numerous pieces of pixel art.

The system environment and performance of games have improved over time, and with it, new technologies were introduced for graphics, images, and music, each time surprising and impressing people.
However, this is not because it was a "new technology".
I believe that it is precisely because the creators put their souls into their creations to "surprise," "entertain," and "make people laugh," that people are moved and "moved" to discover new experiences and values when they come into contact with these creations.

We at Bandai Namco Research do not stop at "new technologies.
We will continue to innovate entertainment with technology and ideas to bring smiles to the faces of people living in the future.
We at Bandai Namco Research will not stop at "new technologies," but will continue to innovate entertainment with technologies and ideas that will bring smiles to the faces of the people of the future.

Looking to the Future and Making People Smile
「Fun for All into the Future」
We will continue to push forward.

President & CEO
Makoto Ishii